Google (Takes) It

On June 27, 2017, European Union regulators assessed a $2.7 billion fine against Alphabet, Google’s parent company, related to an antitrust case brought by the European Commission. The fine is the largest ever imposed by the EU and makes up over 3% of Google’s revenue from the 2016 fiscal year. The Commission charged Google with favoring its own comparison shopping service to rivals in online search results. As one of the world’s largest companies, it is unlikely that the fine itself will have much impact on Google’s bottom-line, however, it will need to adjust its search practices to comply with EU regulators going forward and avoid further penalties.